About the Creator
Kerry Croft is a multi-talented fashion merchandiser, businesswoman and philanthropist who is known for her relentless determination, ambition and desire to make an impact in her community.
Born in Kingston, Jamaica, where poverty was no stranger to many families, her mother was adamant about ensuring opportunity and quality education for her daughter. The decision was made to leave Kingston to come to the United States with little but the hope for the promise that was only read about – the pursuit of the American dream. Kerry was focused on making her mother’s decision worthwhile.
Kerry always demonstrated a willingness to do things her own way at an early age. As a teenager, her love affair with fashion, beauty and health became the mainstay of her career aspirations. She graduated with honors from Virginia Commonwealth University, in Richmond, Virginia, after pursuing a Bachelor of Arts in Fashion Merchandising. At age 26, Kerry moved to New York City to seek out and embrace the real-life hustle and experience of the fashion hub of the United States.
It wasn’t long before Kerry began to make a name for herself, quickly climbing the ladder becoming Sr. Merchandiser for Kenneth Cole Reaction where she was given full creative control in the development of their men’s suiting line. Her keen eye for fashion, strong work ethic and international resourcefulness earned her the respect of her colleagues.
Whereas the vision was planted years before, Kerry did not want to give birth to the brand until she could fuse her love of supporting Black owned businesses with her passion for fashion and beauty products alongside her real-life experience and industry knowledge. She has taken the last several years to test the existing market and bring the model to fruition. Kerry wanted to create not only an awareness for her customer base, but a new way for them to shop up-and-coming product lines and support Black entrepreneurs.
“Our culture & community is instilled in us, our brand transcends being put in a box, and it’s time for the world to see.” Kerry is dedicated to making a lasting difference and to constantly innovate the talent discovery experience.
“WE ARE INNOVATORS, TREND SETTERS, & TRUTH SEEKERS. FOR FAR TOO LONG OUR BUSINESSES GO UNSEEN BUT SOME HOW COPIED. VITAMIN M SETS OUT TO EMBRACE THE UNIQUENESS OF OUR CULTURE, EMPOWER OUR ENTREPRENEURIAL DREAMS AND HAVE FUN WHILE CHANGING THE FACE OF OUR COMMUNITIES.”